One of the most distinctive and successful Moldovan brands is BUCURIA:
The translation of the brand name is Joy. The slogan "Cu noi viata e mai dulce" translation is the following: Life is sweeter with us. Thus, everything incircles around delight, pleasure, happiness, and felicity.
The colour as well as the logo itself is very recognisable and strong. The meaning has an instant positive association in the mind of consumers speaking local language.
The web site is an exceptionally exemplary for cheerful and positive associations with the brand, especially with targeting their primary audience: children, families, teenagers and pleasure-loving local culture representatives. At the same time a good quality is clearly demonstrated through consistent exposition of awards-winning international performance and sustainable-ethical investments.
No comments:
Post a Comment