Speaking in regards of the senses that influence consumers' perception, a good example would be Abercrombie and Fitch shop. They are trying affect as many senses as it is possible by using specific darker in-store lighting, good-looking sales assistants and very strong appealing signature smell of their perfume. Concerning the touch, this sense is influenced by actual products.
The following framework is demonstrating the connection between the human senses and their loyalty for a brand:
The following framework is demonstrating the connection between the human senses and their loyalty for a brand:
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