Brand Protection

To protect a brand from use by others the process of securing a trademark or a service mark from an authorised agency was introduced.

A registered trade mark is a word, logo or even a shape which has been registered with a government body and gives the owner the exclusive right to use that mark in relation to certain goods or services. (Brand Protect, 2005)

 That implies that only the registered owner can obtain any benefits from this particular trade mark and also can prevent any other person from using that trade mark without the owner's approval.

However, even registering a brand name and logo may not fully protect a brand from being imitated by other companies. In that case the power of the original brand plays vital role for not being affected by these imitations.