http://www.davidairey.com/car-brand-etymology/ - The following link is directing to descriptive explanation of the reasoning behind car brand names. After observing them it is noted that most of the names have been constructed historically rather than using creative approach.
http://www.davidairey.com/what-are-the-top-aspects-of-successful-branding/ - Under this link the aspects of successful branding are provided. The distinct leader is the Consistency factor which has a big difference in scores form the second coming one - Understanding the Customer.
http://www.davidairey.com/what-are-the-top-aspects-of-successful-branding/ - Under this link the aspects of successful branding are provided. The distinct leader is the Consistency factor which has a big difference in scores form the second coming one - Understanding the Customer.
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