Social Media for Project B

Here is the decisions upon Social Media Planning for the Pedigree Rebranding project:  

As a mean of branding implementation, it was decided to use social media in order to increase brand’s overall awareness. Two major strategic tools will be aplied: Facebook, which is the most popular social network globally and YouTube, which is the second largest browser after Google.

Currently Pedigree has only one page in Facebook and it is only in Spanish. However, as this website is a crucial tool for marketing, the idea is to launch an official Pedigree Facebook page in English which is a universal language. Moreover, it is believed that by doing so Pedigree will reinforce its brand identity, improve direct customer engagement and facilitate the process of acquiring new customers. Facebook page will be called ‘ PetLovers’ and will act as a non-sponsored page. This page will include ads from Pedigree but also general information about pets and perhaps the creation of events such as dog competitions with winning Pedigree prizes. Moreover, we are also planning on using celebrity endorsement: indeed, attracting such personalities as Angelina Jolie and Paris Hilton, who are considered to be dog lovers, to participate in these events and ads.

For the other channel, it will be set up to create many short videos to be placed on YouTube. The idea is to have different pets-related educational topics on each video. The examples of them are: “how to feed correctly your dog” by Pedigree™, “how to bathe your dog appropriately” by Pedigree™ so as to guide pet lovers on the finer points of dog care.