Brandversation-creative idea

A thought-provoking version of couples of two competing brands merged into one unit was created by Romanian designer Stefan Asafti:

“There have always existed disputes among the competing parties, divergent opinions, while the fans of each brand were convinced that theirs was the best product. Last, but not least, the rivals have even conducted ad campaigns against the competing brands. This project mostly approaches the visual “conversations” between the company logos and the ways that they influence each other, hence the name of the project, Brandversations. It is a parallel between the modern and the old, some of the slogans dating back to the 40s and 50s.” — STEFAN ASAFTI

The idea behind the project was to reveal what is more impactful on a mind of consumer:

• the logo

or

• the brand name

Even though the actual research has never taken place and no results were published, it may be observed instantly how on some images the eye catches the sign-logo, but on some the actual name can be seen immediately. The power of one brand over the other may be noticed undoubtedly, even if sometimes the logo of a competitor is bigger in size. 

Reference:LogoDesignLove (2011) Brandversations. [online] Available URL:http://www.logodesignlove.com/brandversations, Accessed on 2.11.2011